The top 5 things travelers want most out a trip, according to a member survey conducted by the U.S. Tour Operators Association:
- Flexibility - clients want more free time, more shopping, and greater choice
- Customization - travelers love private tours and customized programs that let them match activities to their interests
- Enhanced Experiences - travelers want new and authentic experiences, cultural enrichment, and in-depth discoveries.
- Value -Travelers are looking for the best product at the best price.
- Service - Little touches mean a lot. For some, this means meeting guests at the airport rather that at the hotel; for others, it means having everything taken care of on vacation.
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