What does knowing that only 6% of survey respondents have traveled to an all-inclusive resort mean for you and your business? That’s a huge untapped market for you.
Ypartnership’s 2008 National Leisure Travel Monitor, a 213-page report full of facts and figures regarding the current leisure travel market, may be somewhat daunting with its statistics practically spilling off the page. And while the numbers are fascinating, your first reaction, as a travel agent, may be, What’s all this got to do with me?
The National Leisure Travel Monitor results are significant and not just because everyone in the travel industry should be aware of leisure travelers’ behavior and attitudes, statistically speaking, but also because, armed with such knowledge, travel agents can better create a business plan and market appropriately to grow their business.